WhatsApp7 min read
Your Messaging Strategy Doesn't Have a Technology Problem. It Has an Org Chart Problem.
Antoine PaillusseauMay 28, 2026
Resources
Insights on customer operations and business performance
WhatsApp / 12 min read
WhatsApp Debt Collection: How Conversational AI Recovers More, For Less
Phone-based collections is losing reach while costs and compliance pressure rise. Here is how conversational AI on WhatsApp works each stage of the arrears cycle, what the evidence shows, and how to keep it compliant across the US, UK, South Africa and francophone Africa.
Antoine Paillusseau/Aug 17, 2026
Tourisme·11 min read
The Great Unbundling: How AI Agents Are Rewiring Travel Distribution
AI agents are unbundling the OTA model: discovery moves to assistants while fulfillment stays behind. What the data says, and what airlines, hotels and travel operators should do now.
Antoine Paillusseau·August 24, 2026
Tourisme·6 min read
AI Travel Agents Are Now Booking Real Trips — What This Means for Hotels, Agencies and Operators
AI travel agents are no longer theoretical. They're rewriting the distribution stack right now—and what you do in the next 12 months determines whether you lead or follow.
Antoine Paillusseau·March 30, 2026
Insurance·7 min read
What it really takes to run insurance AI on WhatsApp
Most WhatsApp AI demos work perfectly. Most production systems don't. Here's what actually goes into building insurance AI that works in production across African markets.
Antoine Paillusseau·March 7, 2026
WhatsApp·6 min read
Building a High-Converting WhatsApp Sales Funnel (2025 Guide)
A practical 2025 guide to designing, automating, and scaling a high-converting WhatsApp sales funnel using conversational AI, customer insights, and FCB.ai’s orchestration approach.
Antoine Paillusseau·November 30, 2025
WhatsApp·5 min read
WhatsApp Chatbot – Complete Guide (2025 Update)
A complete 2025 guide to WhatsApp chatbots: how they work, why they matter, industry use cases, and how FCB.ai, a META-approved provider, delivers AI-powered automation for enterprise CX.
Antoine Paillusseau·November 29, 2025
Live demo
See this running on WhatsApp
Two minutes, on your own phone, with a production assistant.
WhatsApp·5 min read
WhatsApp Insurance Claims: How to Deliver Faster Payouts and Better CX
Insurance claims are broken. Long wait times, endless paperwork, frustrated customers. WhatsApp changes all of that — here's how forward-thinking insurers are using it to pay faster and retain more clients.
Antoine Paillusseau·February 25, 2026
WhatsApp·14 min read
Can You Process Refunds and Payments on WhatsApp? A GDPR & PCI Compliance Guide
Payments and refunds on WhatsApp are lawful when card data never enters the chat and the money moves through a PCI DSS compliant provider by hosted link. This guide cites GDPR, PCI DSS v4.0.1, PSD2, POPIA, CIMA and Morocco Law 09-08, describes the compliant architecture, and gives ops and legal teams a checklist.
Antoine Paillusseau·August 25, 2026
Insurance·6 min read
The Insurance Industry's Quiet Revolution: Why Agentic AI Is Eating the Distribution Stack
Agentic AI is quietly reshaping how insurance gets sold, serviced, and underwritten. Here's what the data is actually telling us — and what leaders need to rethink.
Antoine Paillusseau·March 20, 2026
Insurance·6 min read
Morocco's assistance sector is one infrastructure shift away from a different industry
Morocco's assistance sector will shift over the next 18 months. Not through marketing — through operational infrastructure.
Antoine Paillusseau·May 13, 2026
WhatsApp·6 min read
Your IVR is losing you CUSTOMERS and costing you a fortune. Here's the Fix.
Modern IVR systems are quietly driving customers away while increasing operational costs. Long wait times, complex menu structures, and poor routing create friction at the very moment customers need clarity and support. Instead of reducing workload, traditional IVRs often frustrate callers, overload agents with escalations, and damage brand perception. With advancements in conversational AI, businesses now have the opportunity to replace rigid, menu-based systems with intelligent automation that understands intent, resolves queries faster, and delivers measurable cost savings while improving customer experience.
Antoine Paillusseau·February 28, 2026
AI·6 min read
Agentic AI Is Going to Production — And Most Companies Aren't Ready
The pilot era is over. Agentic AI is shipping to production across travel, insurance, and fintech — and the companies moving fast on orchestration are pulling ahead. Here's what the architecture shift really means.
Antoine Paillusseau·April 9, 2026
AI·6 min read
Stop Building Agents for Everything
Not every problem needs an agent. After 8 years deploying WhatsApp-native AI across African financial services, here are three principles we run by at FCB.ai — when to build an agent versus a workflow, how to keep architecture boringly simple, and how to stop your model from making 'stupid' decisions in production.
Antoine Paillusseau·April 20, 2026